Reaching disconnected residents at the scale we intended proved to be challenging. The formality of a panel structure may have caused some apprehension, but our promotion of the events was not as dispersed in the community as we initially intended. We promoted the events through the brochure, flyers and a social media campaign that were well received and piqued the interests of individuals and organizations seeking to share their projects or work with the City. However, we did not see as much in-person interest and perhaps more print or earned media was needed. Where we saw the most interest from people without a data background was at the events themselves. During our second event, we were in a busy combined Library and Parks & Recreation space where after 15 minutes of zero attendees, an announcement was made over the loudspeaker. Soon we had an all-ages crowd that had questions for almost every panelist and were excited to jump into activities. This led us to think that less emphasis on splashy marketing and more informal pop-up or tabling events would be better received.